Blogging as a marketing tool
September 8, 2004
Interesting article on how one online t-shirt vendor uses their blog to help get traffic which resulted in readers which results in buyers.
RESULTS: Site sales tripled during 2003, and have continued strong in 2004. Altogether, blog content helps to bring in about 35% of total site sales — 10% from the email newsletter, 20% from affiliates who often reuse the content, and 5% from Blog traffic itself.
Blog readers are among the traffic most likely to convert to buyers. “Six to eight percent of Blog readers buy something. Once someone finds a Blog entry and reads the whole thing, they are about as qualified as you can get.”
Ultimately I hope that I will be able to use this site as an effective blog and marketing tool.
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